Eli Pariser’s new book – ‘The Filter Bubble – What the Internet is hiding from you’ talks about the filtering and restriction on searches that commodify are online cultural identity. What the search engine learns is valuable information to markets and online advertising. Currently all the filters and information that is discovered from users is geared towards creating a sphere of interest and consumable online options. These online constructions are dividing up the collective power that the web once offered, This democratic landscape is being centered and operated by major companies.
‘if your not paying for it, your being sold’
and have a listen to Eli on Radio4 on monday morning http://www.bbc.co.uk/iplayer/console/b011zm16