article about social tv using Twitter. producers are trying to work out how to interate twitter into the action of a show, instead of promoting to existing audiences, they want to engage. early ttempts like channel4’s ‘seven days’ where viewers gave life advice to their beloved boring characters, nice concept unfortuently the biggest issues raised where what colour to dye my hair.
This article has lots of facts about how 70% of young people (18-24) look at a second screen (mobile device) while watching television. if anything Tv is sad that they are broadcasting to such a short attention span distracted generation.